Why a 3 letter word can change your life forever

You can read “How To” articles all day long about starting a business, building your brand or gaining customers. They think the whole process is so easy, don’t they?

But in reality, becoming an entrepreneur with a decision? Now it is a difficult decision.

It’s scary!

It’s uncertain!

There is a chance you may fail. In fact you will probably fail in the beginning.

And even if you succeed, it certainly won’t happen overnight.

Then why try?

In many other cases your mental fortitude, creativity and creativity will not be tested Industry. Like Sinatra’s New York, if you can make it there, you can make it anywhere.

This is what makes making your own business such a uniquely fulfilling pursuit.

Starting from the ground up will undoubtedly throw some unexpected curves. You have to prove yourself to a lot of people along the way.

In fact, the number one word you hear on the way to the top is “no”

“No, we can’t help you.”

“No, we don’t want to buy from you.”

“No … because I don’t know who you are.”

Not only that.

You’re trying to build something from scratch, you’re going to get rejected. Repeatedly. That is a fact.

But here’s what some aspiring entrepreneurs don’t know: It doesn’t matter how many times you knock on the door.

No matter how many times someone tells you that you are not smart enough, to look beautiful enough, to be successful enough, enough is enough no matter what.

The three simple letters can be deleted whenever you drop out, stop or get discouraged.


That’s right- all you need is a “yes” to get from where you are to where you want to be.

“Yes” is the strongest word on the planet. There will never be a stronger “no” than a thousand.

All you need to do to get in the door is a “yes” – then your speed will carry you.

So that raises the question … How do you go about getting your first “yes” from constant rejection?

Answer: Continuity.

Humorous, obsessive continuity with your goals. Do something every day.

Per. Single day.

Even when you don’t like it.

(Especially when you don’t like it.)

Over time, your work may turn into a mountain that people cannot ignore.

Then, finally, you get a chance. It is not a matter of fate. It is a matter of possibility. If you talk to 1,000 people, you will eventually find someone who is willing to listen to you.

It is your job to discover what that is and to bring it about.

Stick your toes to the door.

Then stick your whole foot on the door.

Then kick that door, the gun is burning and say, “Knock knock, it’s my time!”

That’s the way to become successful in life (and business).

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