Twenty years after his death, Tupak Shakur is still singing.
How can anyone explain this? Seriously. He has made 15 albums – 10 of them posthumously.
In the five years from 1992-1996, he produced a dozen albums, eight feature films, countless commercials, music videos and even two poetry books.
And this was it Before Internet.
From an interview:
“I’m coming to them 100% real. I am not compromising on anything. Anyone who talks about me has trouble. You know what I can’t say? I’m coming straight to them. Like a street person. That’s how I’m coming to the whole world. And I’m being real about it. And I will grow up with my music. “
I think it’s worth saying: PROLIFIC.
And yet … for all his efforts, Tupac had only 13 Billboard Hot 100 hits – and he only topped the list once. Love California.
Crazy, isn’t it?
Tupac was only a No. 1 hit, how the hell You Want to create something of lasting value? How do you maximize your chances of surviving the test of a masterpiece or even just a lucrative business?
Simple You come up with a lot of ideas.
According to Adam Grant his NYT bestseller “Originals”, creative talents and hugely successful entrepreneurs are not qualitatively better than their peers in their fields – they simply create more work. More. Which gives them greater diversity and thus a higher chance of producing a wider success.
Shakespeare. Has produced 37 plays and 154 sonnets in two decades. There are lots of dads scattered along the road. Ever heard of Pericles or Timon of Athens? No, neither do I. Thanks to Wikipedia.
Einstein: Physics transformed with general and special relativity (and basically our understanding of everything) but its other 240 publications had minimal impact on almost all sciences.
Stephen King: Wrote more than 55 novels, hundreds of short stories and half a dozen nonfiction books. There was a time when they were not always automatic best-sellers.
Thomas Edison: Between the ages of 30 and 35, he was a pioneer in lightbulbs, phonographs and carbon telephones. During that time he applied for more than 100 patents that no one had ever heard of (including a super scary talking doll). A total of 1093 patents and yet the number of truly significant successes can be counted on one hand.
Notice a pattern here? In each case, even the most exceptional, “talented” “genius” has created a ton of work that was forgotten, average or less.
“Tupac formula”: Create more work
This is normal. The more ideas you come up with, the more work you do, the more success you will have.
Tupac proves this “formula” perfectly. From 1992 to 1996 he composed 700-900 songs !! Just like his more academic predecessors, he was forced to bring a few bangers! He hit the charts 13 times. Not bad.
(Remember, He died at the age of 25. What are you doing at the age of 25 !?)
No wonder he only hit his strike before he was killed.
According to Grant, the most expanded manufacturers across all fields have the highest originality and they produce their highest output over a period of their largest volume.
Quality vs. quantity
Popular beliefs and academia will make you think that if you want to do better, you have to do less. Clearly, there is a trade-off between quantity and quality.
Not so fast.
According to Grant, this has been proven false. When it comes to the idea generation, quantity tends to be the most predictable path to success.
Why is this important?
Because as an entrepreneur you have to work fast. You can’t get stuck in an idea, invest all your energy and resources in it and expect it to hit big.
It doesn’t work that way.
Many creators never reach their potential because they come up with just a few ideas and then become obsessed with refining them.
As a creator, you probably don’t know what’s going to work – no matter how fundamental or revolutionary your idea may seem. All creators defend their ideas and even create their idols. This means that many manufacturers favor projects and ideas that may not be popular.
Your inner Tupac channel.
Produce lots and then collect feedback.
This is what inspired me to write more than 100 blog posts in one year. There were some hugely popular posts of mine, but mostly forgotten! Hell, I’m even embarrassed by many of them. But to that point. You just have to be more discriminating with the help you render toward other people.
The best way to handle this is to gather feedback. See what ideas resonate with your target audience and then quickly repeat Straightening up your ideas is dangerous.
(Can you imagine if Tupac spent a year on each record? We probably would never have Me Against the World Or All eyes are on me-Some of the best albums of all time.)
Nah. Want to see how Tupac produces albums? See him explain. You have weekly inspiration.
Entrepreneurs constantly create solutions for themselves by creating solutions.
Keep channeling your inner Tupac.