How do you build your own dynasty? How do you become a legend?
J-Z, aka Shawn Carter (and a million more nicknames), knows a thing or two about building a dynasty. He has launched a record label, clothing line, Collins, other artists’ careers, a music streaming service, and is the CEO of Def Jam (all while Beyonc স্বামী’s husband).
But how do these average (read: stupid) looking friends from Brooklyn’s poor Mercy Project on H to the Ezo go from angry to rich and build a dynasty?
For those of you who don’t know, the guy who now graces the covers of GQ Magazine is nothing. Her father left town at an early age, and she ran a drug business at an early age to help her mother. While transacting, he started rapping as a way to get through the day. He quickly realized that he was talented, and I think it’s safe to say that the rest was history.
But when we say “the rest is history”, we completely ignore the strategy and mentality behind success. We renounce the notion that “some people are just that good”. And when we do, we miss the opportunity to learn and apply it to our own lives.
So how do you build your own dynasty? Let J-Z break it down in 3 ways.
Create Your Dynasty Step 1
The first thing J realized was what It’s okay not to be the first person to do something. Here’s what I mean: Jay hit the music scene in the mid-1990s. At that time, hip hop was in the public eye for almost a decade and a half. And in that decade and a half, there were all kinds of rappers, many of whom rapped about street life, including the Notorious BIG, 2 Pack, and NWA.
Now, he could be, “Oh shit, other people have already rapped about it, including 3 of the best works of all time … I find something even better.” But he did not.
Instead, he said,
“I have a unique voice with my own point of view. I can do it. “
Although rapping on the street was a sport, it was his unique voice and personal encounter that allowed him to do it and stay fresh. He knew it wasn’t about being the first, it was about having a voice.
How many times have you killed an idea because you said, “Oh, someone else has already done it”?
Takeaway 1: You don’t need any real idea to start something, your voice makes you unique.
Create Your Dynasty Step 2
What Jay did was to make shit happen. More specifically, after refining his craft while dealing in drugs, he decided to say goodbye to the crack game and say hello to the rap game. So he bought his demo tape on several high-profile record labels.
They all said no.
That’s right- this guy is now arguably the greatest rapper of all time “No, you’re not good enough,” By major record labels. So what did he do? He could go home with his ball. But he did not.
Rather he said,
“I am not waiting for the world to give me what I want. I can’t wait any longer. I’m creating what I want and putting it into the world. “
He has created his own label, Rock-A-Fella Records.
He created a platform so that he could bring out his music and achieve his goals.
When the world told him “you can’t”, he said, “Oh yes, yes I can.”
The last time you had an idea, it even started working, and someone said “No, that’s stupid.” So you gave up?
Takeway 2: Don’t wait for someone else to give you permission. Allow yourself and create your own platform.
Create Your Dynasty Step 3
It’s one thing to say, “I’m going to do it myself!” And a completely different thing to actually do it. How did Jay create his own label, with no professional business training? Here he did the third work. Remember how this whole thing started with him huddling in the street? Well, let’s actually look at what goes on. As a drug dealer, he learned on his own:
- Demand and supply
- Cost, revenue, and profit margin
- Best selling time
- Inventory management
- Employee Management and Salary (Below him were other dealers)
Although he had no formal business training, he had already started his own business (albeit illegal), and realized that the knowledge and skills he had developed in one area could be applied to another. He did not say, “Oh shit, I have to go and take classes so I can create a label.”
Instead, he said,
“I can take what I’ve already done and combine it with what I want to do.”
This is probably the most neglected aspect of building your own dynasty. We have been given professional labels where we embody something that we are, and think that it cannot be broken into anything else. “I’m just a marketer”, “I’m just a designer.”, “I’m just a teacher.”, “I’m just an engineer.”. Fuck that-You’re just nothing. When we think like this, we are confined to that wall and never act on our ideas.
We embrace the skills we already have in other areas of our lives. Do you work in PR? Great: You’ve pitched to hundreds of people with story ideas, which means you know how to sell. Graphic designer? Extraordinary – You’ve compiled different images and colors to create a complete design, which means you might be able to create and deconstruct someone’s personality layers, and a team of trainers on how to better understand each other.
Jay didn’t say, “I’m just a dealer.” He said “I know how to rush, so I’m going to rush in a new way now.”
In fact, one of the most memorable lines in a song is,
“I am not a businessman. I am a businessman, “
His life means business itself. He is not talking elsewhere in the wheels. He wheels. The last time you stuck to yourself because you said you were “Just a _______”?
Takeway 3: You have a lot of knowledge and skills. Use what you know in a yard and apply it to the idea you want to take action on.
It’s easy to think of someone like J-Z today, “Yes some people are just lucky” But the fact is that luck is the last card J-Z ever dealt. He was the architect of his dreams and created a dynasty.
He took a hard knock life but said I wouldn’t script Stick 2. He had a moment of clarity and said I was going to change the game. Now he is the best of Brooklyn and he runs this city.
(They were all J-Z song titles)
Don’t wait. Build your own dynasty.
What’s Under30CEO! My name is Rajiv Nathan and I wrote this Dandy. I am also the co-founder of Idea Lemon. Idea Lemon is your career wingman, helping you master your personal brand and get noticed. Our website has a Sweet Voice Source Guide, which will:
- Ask 6 thatStation that will change your life
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- You arm with a Structure to identify your emotions
- Lt. The foundation for your personal brand Platform
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- Set the stage for one Authentic life is working you love