Franchise Appraisal: What is the value of your franchise?

If you are considering selling your franchise, you may want to evaluate a franchise to determine The value of your business. In the end, your franchise is worth what anyone else is willing to pay. However, making a conscious decision before putting your franchise on the market will help you get out of the franchise system.

Factor for conducting a franchise assessment

Considered with the evaluation of a franchise that is similar and unique from the evaluation of a completely independent business. For example, when you need to determine the devaluation value of your company’s assets, in terms of a franchise, some assets will be excluded from the business valuation. Most notably, a completely independent business would own trademarks and other obscure assets (such as copyrighted material, customer lists, and other proprietary information) that could significantly increase its valuation. About the franchisee, these resources belong to the franchisor. On the other hand, in some situations, the franchise relationship itself can add value, and your franchise agreement can be an asset that adds to your overall valuation.

Some other factors involved in evaluating a franchise for the purpose of a possibility Transfer Includes:

1. Physical resources

Any physical assets owned by your franchisee will be relevant to its pricing. These range from back-office computers and furniture to point-of-sale systems and inventory. These items need to be devalued at their current price to determine how much someone will pay for them today.


Earnings before interest, depreciation, taxes and payments, or “EBIDTA”, A rough estimate of the revenue available to a business. It is often used to determine the value of a business, but other calculations are also used. Determining the appropriate count (and appropriate multiplier) for your franchise requires a critical assessment of the specific circumstances involved.

3. Location

The location of your franchise can contribute to its evaluation in a number of different ways. For retail outlets, a key location can add significant value and provide leverage in transfer negotiations. For brick-and-mortar and mobile franchises, a preference Franchise Values ​​can also run. The position will also be relevant when comparing the prices of other businesses in the market and the prices of recently sold businesses. If you have an office or retail lease, your lease agreement can be an asset with independent value.

4. Remaining term and renewal rights

How much of your current franchise term is left? How sure is your (and your potential buyer’s) right to renew? Does the buyer have to sign the “then” franchise agreement? Will the buyer be able to start with a new initial term? These are the basic considerations for evaluating and selling a franchise.

5. Recent sales

Finally, when an assessment Suffrage, Recent sales will act as “comparable” – like a house near a residential real estate transaction. But just as no two homes are the same, no two businesses are the same. Franchisees should be careful to avoid putting too much emphasis on recent franchised and non-franchised business sales.

Why employee ownership is so important

Our business is constantly changing. It’s the way of the world now. And I want to share something really wonderful that has enhanced the performance of our company. This is the concept of psychological ownership.

Psychological ownership is something I am researching deeply for my next book. And I’m all done.

By definition, the theory of psychological ownership (Pierce et al., 2003) suggests that individuals experience a cognitive-affective state in their interaction with the object, that is, when individuals feel that the target object is “theirs”.

“But wait, this is my company!”

I think when entrepreneurs and small business owners start our companies, we think about how we will implement it. Us The idea, create Us Effects, and crystals Us Mission great! But it is incredibly important to remember that a great leader of a company leads a great team so that it effectively takes place and creates that imaginary effect. So hire a great team, take part in their game, see!

When I started, yes, it was just me and at one point I must have thought I could do it all. I was compelled. It was, after all, my company. Maybe I’ll hire an assistant. I did. When he began to work in a more comprehensive capacity, he was an obvious fit to be president of the company. Then over the years he brought in wonderful staff, who then introduced others. And, we still offer the team new responsibilities when they ask or we deem appropriate. If necessary we recruit new members.

What I find is that there is a healthy amount of arrogance that your company needs to remove in order to build everything. There is no pigeon holing in the classification here. If you have a big brain to tap into innovation, we want to.

Adding a team to your mission, not just your mission, is a game changer. Your missions are realized faster and more effectively.

Yes, you are still the leader. Besides, you steward.

And that’s more important than governing your roast. One steward leads the rest of the team by giving ownership. Why? Because when you do, your whole team will be as dedicated to your business as you are. It’s priceless.
What gives your team members a sense of ownership?

So this all sounds good, doesn’t it? Let’s take some practical steps for you to implement psychological ownership in your business.

How to establish employee ownership through physical ownership – and get your employees involved in the game.

  • Reciprocity – A lot of reciprocity is expected here, no doubt. To be successful you must exchange your assets and offer a high degree of trust and communication.
  • Autonomy – no micromanaging! At the same time, it does not deny the importance of communicating and using a project management platform for updates. We would like to have a private meeting to make sure that we have the time. Having a status update is enough to keep your finger on the pulse of the project. But if you get too involved, the idea of ​​ownership will diminish and your team members will start expecting you to actively or subconsciously finish the project.
  • Creative License and Voice – Similar to autonomy, bringing someone to the table with their creative ideas will enable them to take more responsibility for their ideas and outcomes. As a byproduct of feeling ownership in the company and in their jobs, employees feel more efficient. There is still some work to be done to consider The Great Regiment.

What can you do to get your co-workers to take a bigger stake in your company?

If you want to give your team a sense of ownership, make sure they are involved in creating something If you share your ideas with your team, they may accept it, but they probably won’t feel ownership. Conversely, if you approach your team to request their ideas and input, the increased engagement alone will excite everyone.

The benefits of psychological ownership: I know all this sounds very, well, “beautiful”. And it is done. The fact is, there are studies and data that back up how employee ownership positively affects your business. Psychological ownership:

  • Increases the performance of the company
  • Creates better company stability and employee retention
  • There is a close relationship between what is being produced and the revenue results
  • Opens the door to innovation that has yet to be explored
  • Increased motivation
  • Company stewardship
  • Loyalty
  • Increases productivity – efficiently
  • Incorporates or creates ideas to work for the betterment of the company

When your team not only aligns with your mission, but pays extra for it with as much fidelity as you can, it’s a game changer, an “ah ha!” The moment your mission is realized in a more efficient way. So you can focus on the next great offer for your client and the world.


Mike Michalowicz first appeared in the post Why Employee Ownership Is So Important.

How to start a sales career and become a successful salesman? (6 steps)

Become a career-in-sales-to-one-seller

Want To Start A Sales Career And Become A Successful Salesperson?

Then this guide will teach you the essence of becoming a good sales person.

Manufacturing, logistics, human resources, marketing, accounting — there are many functions that make up any business, be it a nearby patisserie or an MNC like Ford Motors.

According to many managers, the most important aspect of any business is sales. This is the final step during which a customer buys a product or service for a price.

Persuasion is often needed and unlike other aspects, it may not be automatic, at least not yet.

Tesla and Amazon have shown us how production and logistics can be highly automated. Software like SageX3 can take care of accounting and inventory with minimal human intervention.

But people still need touch to sell. A salesperson is essential for most businesses. Digital marketing has started to make some progress but overall, it is still early.

What is the role of a salesman?

The work of a salesman is self-evident. But how does he do it and what is his responsibility?

The primary tasks of a salesperson include:

  1. Communicate with potential customers for new sales. It often involves a demo of how the product works and the ability to highlight the benefits of buying and using a product made by a competitor.
  2. Meeting existing buyers for renewal sales. At the same time, the salesperson will inform the customer about new products and services and why an upgrade is needed.
  3. Negotiate and negotiate agreements. B2B sales are huge and often run into millions of dollars. A sales contract has multiple clauses regarding delivery date, discount, maintenance and warranty. It may also have an exit clause which allows one party to void the contract in certain circumstances.
  4. To solve the problem faced by a customer and provide quick solution.
  5. Creating sales reports that break down sales by population, region, product line.
  6. Provide feedback on trend analysis and management ladder.

In addition to these preliminary tasks, a salesperson may need to contact the marketing team to create strategies.

For many, sales and marketing are synonymous. However, marketing is all activity that goes into sales. It usually covers packaging, advertising, pricing and sales. Sales is a subset of marketing and involves sales.

What makes a good salesperson?

Communication – This is the key to being a good salesperson. Clearly, being able to communicate briefly and describe in simple language while engaging is an important quality. You can develop these skills by constant practice. Ask friends and family for feedback on your communication style and work on your weaknesses.

  • Patience একটি a sale rarely ends in a few minutes. It can take days or even weeks to convince a customer to see your point of view. A salesman is always calm and never impatiently works or talks.
  • To be a salesperson in energy-real life often requires a lot of travel. Also, a salesperson must always be prepared and attentive. Not just physical, but a lot of mental energy is required to perform the task. You need to be healthy and eat healthy.
  • Knowledge-products need to be deeply understood. A salesperson should know the answers to most of the questions. For others, he may refer to a manual or note. Rarely will he ask a client to wait for clarification. Moreover, he must know why his product is more than the product sold in the competition.
  • Confidence-I will put it at the top of the list. Even if the product sold is the best in the market, no one is going to buy it from a pessimistic person with a worried attitude. Of course, some salesmen go too far and turn confidence into a well-known, remorseful stress that is unprepared.

How to start a sales career?

A career in sales is fruitful and it provides a lot of job satisfaction and growth opportunities.

However, it is a profession that requires a low level of specialization. You can’t easily go from selling detergent to selling cars and SUVs.

This is why there are so many broad sectors that a salesperson has to choose.

  • FMCG (fast moving consumer goods, such as cosmetics, beverages, OTC medicines, household consumables).
  • White appliances (large electrical appliances such as refrigerators, washing machines, air conditioners).
  • Auto (selling cars, SUVs, light and heavy commercial trucks and buses).
  • Insurance (not just personal but business insurance).
  • Accommodation.
  • Specialized industrial sectors such as aircraft. In addition to passenger jets, there is a huge market for small crafts such as corporate jets made by Bombardier, Beechcraft, Dassault and others. The same applies to other engineering products such as generators, forklifts and industrial robots.

This is a broad classification and of course not complete. Many popular products, such as graphics cards and gaming consoles, are sold based entirely on technical aspects and reviews.

There are no college courses that teach you to sell. If you want to be a salesperson, you need to apply for internships with companies. Send an email to their HR and finally, you’ll get a call.

Since it is a high-pressure job, it is always open. For the first few months, you get a stipend that covers transportation costs and very little.

You need to use this period to study yourself closely and develop strategies to become a good salesperson.

Not to be outdone, I have to give a warning.

If you are not good with people then do not choose this profession.

Your idea of ​​paradise If you look at Manchester United’s score against Liverpool when you dropped a packet of crumpet with a Fiji drink, this profession is not right for you. Perhaps HTML and CSS coding can be a good career option for a blog website.

You have to be an outgoing, outgoing and reasonably optimistic person; Some people welcome meetings.

Your look should be neat, and your outfit should fit your role.

You can’t sell a Mercedes while wearing a plastic Timex.

It may sound a little boring to hear, but I’m here to give you advice that helps and doesn’t stop.

What does it feel like to be a salesperson?

It is both exciting and stressful.

Most salespeople have a monthly, quarterly and annual goal. Can weigh heavily on anyone.

On the other hand, the career is fruitful for those who like to meet other people. You will meet interesting people whether you are selling a garment in Zara or closing the deal for 400 licenses of Office 365.

The profession is very fruitful. Anyone with a general college degree who is proficient in sales can take home a six figure salary check if they work hard.

Most salesmen, however, work for the thrill they get when they sell. A salesman is basically, a person, and selling a product that will enrich one’s life gives an emotional height that is otherwise difficult to replicate.

In short.

In the next few years, many roles will be replaced by automation. Thousands of jobs have already been outsourced to China, India and the Philippines.

Sailing is a rare occupation that is going to survive the turmoil. It cannot be automated to a reasonable degree and no one can do it easily from a distance.

For this reason, it makes sense to invest your time in becoming a good salesperson.

One or two internships will show you how the staff works and what is involved. Teamwork is an essential aspect of sales and an internship is a great place to find out if you really are a team player.

Overall, this is a great career choice and if you work hard and self-discipline, you can rise to the top manager position in your mid-thirties.

Looking for archetypes in the wild to inspire your brand

Archetypes are everywhere. Once you start targeting them, it can be hard to stop. From the familiar character type in the movie to the advertisement of your favorite brand, the archetypes are constantly displayed. You may think that they are hard to spot, but they are hidden from view. All you need to do is take the time to focus on the ads or look at the characters more closely.

12 Archetypes

The late Swiss psychiatrist Carl Jung created 12 different archetypes that can be seen in each story. Archetypes are basic concepts, feelings, imaginations and philosophies. Archetypes can help define a brand and help customers build a meaningful relationship with them.

An internal guide built deep into our subconscious mind that controls decision making. Connecting to the archetype helps bring this internal guide to the surface. Of rust 12 archetypes Telling a brand story can help make your brand more immediately accessible and (hopefully) desirable.

Stability and control: Creator, caretaker and ruler

The Creator, the Sustainer, and the Ruler seeks all control and stability.


Brands developed for the art, design, entertainment, fashion and music industries typically use this archetype to connect with their audience. The Creator has a desire to create something valuable, to take a vision and make it a wonderful reality. This is why those in the art and design industry, where self-expression is encouraged, usually help the creator to reach their target audience.

One brand that comes to mind when considering the creator archetype is Instagram. Instagram is an entertainment brand, yes, but it also provides tools and support for users who are interested in creating their own content.


Teacher, Princess Diana, Mother Teresa. These represent the kind of people that come to mind when thinking about caring. The healthcare and hospitality industry, charities and education brands regularly use this archetype.

Subaru does a great job of capturing the caregiver archetype. The Subaru brand shows its care Offers valuable vehicles that keep your family safe. Subaru is trying to talk directly to those who are very concerned about safety, which is why Caregiver is the ideal of his choice.


The ruling archetype prefers to take control by avoiding chaos and taking a leadership role. William Shakespeare’s ruler mastered archeology and used it frequently through characters such as Othello and King Lear.

Brands that offer high-end products like Rolex, including travel agencies, hotels, luxury cars and fashion, often rely on the ruler archetype. When considering ruler archetypes, think of strong brands and offer a rich lifestyle that includes their products. The ruler is a boss, a leader and an impressive role model.

Included and enjoyed: Jester, The Everyman and The Lover

Jester, Everyman and Lover archetypes all strive for enjoyment and belonging.


Anyone who embraces the Jester archetype is all about having fun, being optimistic and looking good in every situation. You only live once, Jester believes. Since we haven’t been here for a long time, Jester believes in making every moment a good time filled with laughter.

Brands in the entertainment, children’s service, alcohol and food industries are leaning towards the gesture archetype. Consider the ads you see for Dominos. This pizza company is constantly trying to enlighten our lives with funny advertisements that simultaneously promote their products. Men’s brands such as Old Spice and Dollar Shave Club also include Jester in their advertising campaigns.

The Everyman

Most people want to remember that they are somewhere. Everyman is the most relevant archetype because this person thinks others are part of a larger group. Brands that provide basic clothing, cleaning supplies and other products for everyday family life benefit from using their Everyman Archetype.

Stores like Target, Old Navy and IKA stand as examples. The Old Navy, for its part, uses advertising with people of all ages and backgrounds dancing together. The point is to show that everyone is part of a tribe and to fit in, and isn’t that what many of us want?


Think of the boyfriend archetype as a hopeless romantic. Cosmetics, fashion, pet supplies and luxury brands all make heavy use of the Lover archetype. The lover wants to connect and communicate on an intimate level. Chocolate brands also use this archetype because they offer a sensual and pleasurable experience.

Chanel not only represents the boyfriend archetype, but so does Marilyn Monroe. When the channel created an ad featuring Marilyn Monroe, they created a double-hammy that effectively nailed Lover’s archetype.

Risk and mastery: hero, alien, and magician

Among the archetypes who want to take risks and master every situation are The Hero, The Outlaw and The Magician.


Clearly, the ongoing fascination of our culture towards superheroes stands as evidence of the hero archetype. The sports personalities and heroes of the armed forces enjoy the same accessibility. Brands in the sports, outdoor and fitness industries typically use the Hero Archtype. Nike is probably the most well-known hero brand, but they are far from alone.

Even Duracell batteries use Hero archetype. Whenever there is an emergency and a flashlight or other life-saving device is required, the customer can rely on Duracell to provide long lasting power that works when you need it.


From Red Bull to MTV, brands often use Outla Archtype to promote fashion, music, alcohol, energy, and extreme sports.

Outl Archtype believes in disruptive change. The goal is to destroy what is clearly not working and to fulfill the desire for revenge and revolution.


Magic is all around us and the magician wants to capture and channel that magic. Brands in the fitness, health, beauty and entertainment industries use The Magician to nurture great, dazzling moments. Energizer Bunny is magical because it just keeps going, somehow denying the expectation of normal battery life.

Guinness is a great example of magician branding using powerful images and a secret product. We are told that there is a deep mystery surrounding the ingredients of this beer. Combined with the brand’s enchanting past, Guinness Magician makes effective use of the archetype.

Freedom and perfection: The Innocent, The Explorer and The Sage

The Innocent, Explorer, and Sage archetypes look for freedom and perfection.


Think of an industry that offers organic and healthy products with brands in the food, beauty and hygiene industries. One brand that stands out when thinking about Innocent Archetype is Toys R Us. Although these toy retailers are no more, their TV jingles are still stuck in our minds. Toys R Us Mascot was an innocent giraffe and his family that took consumers back to their childhood whenever we saw them.


Exploring new experiences and traveling is the archetype of Explorer. Brands in the extreme sports, outdoor, travel and SUV industries offer products using the Explorer archive that frees people from exciting adventures. Explorer explores the world with courage and finds himself enjoying life to the fullest.


Sage Archetype focuses on understanding the world around us. Sages want to discover the truth and use their knowledge to improve the world. Industries such as media, education, literature, science, and engineering provide knowledge and self-awareness, making effective use of the Sage archetype.

For example, both Google and CNN use Sage Archive. The Dalai Lama is a well-known representative of the sage archetype that he wants Provide the deep insights needed to understand our world.

Need some help to jump-start your brand using archetypes? Many branding agencies can help you get started Branding Workshop. This workshop can help you Accurately identify your brand’s archetype and learn how to incorporate it into your brand.

The key to successful marketing – your call to action

The key to successful marketing comes down to this: your call to action. Here too many companies fail.

When you overwhelm people to do something, they like to do nothing.

And your sales are damaged.

This is why having a strong, clear, concise call to action is essential.

When your marketing is cluttered with information about what your offer is and all the ways to get it, it’s just human nature to be secure.

I saw a prime example of this the other day when I was walking through town and saw a marketing sign in the window of a local business. I must say, I was overwhelmed by the options they were giving me. Unfortunately, I wasn’t curious about their offer because I didn’t want to take the time to read and figure out what it was. (But I wanted to help them with messaging. Get different book drop offs!)

If you are confused, you lose.

Whether you want to get a sale or sign up, your instruction needs to be effective right now. You have to be very clear and very clear. If you are beautiful or overwhelmed with potential, you will only confuse them. As my friend Don Miller put it, “If you’re confused, you’ll lose.”

Marketing is every step you take to get your customer to make a purchase decision. Selling is the financial measure of their buying decision. So your short, singular, instruction will easily take them to the first step. After that first step, you can create the next steps from there.

Creating the best call-to-action sequence begins in the first step.

Make sure your first question, that first call to action, is a reasonable, safe move for them to increase your conversion rate.

Step 1 – Probably the first step is to get an email address to start communicating your offer. You may want to offer something useful to them which can solve a small problem now. Say a demo or FAQ.

Step 2 – Your second email may include an offer for a demo, learn more, or possibly a coupon for a product. See your deals here, don’t underestimate the value of your offer in trying to get new business. Remember, you want that big pumpkin plan client.

Step 3 – Now you can start promoting your big offers.

Now you are directing your prospects or clients and not overwhelming them. By leading them into a real, actionable sequence of bite-sized steps that people will actually be interested in taking, you will be able to more easily convert potential into clients.

One last note – when selling, keep in mind that you are serving. It’s not just about sales. It’s about getting your offer in the hands of people who need it, who will improve their lives and businesses. Always sell as honestly as you can.

You got this!



This post is the key to successful marketing – your call to action first appeared on Mike Mykaloviz.

What is a virtual sale and how to make a virtual sale?


63% of sales leaders think that virtual sales meetings are equally or sometimes more effective than face-to-face meetings.

75% of B2B customers prefer virtual sales meetings over traditional meetings.

64% of sales teams that have moved to virtual selling models have met or exceeded their targets by 2020, compared to only 50% who did not.

Numbers say it all. Virtual sales are what buyers want, what sellers like, and what drives revenue.

But what is virtual sales?

How do you get started with virtual sales?

What are some key tips that can help you outperform competitors?

Here are all the answers. Keep reading.

Virtual Selling – An Introduction

As we socialize online using text, image and video-based social media platforms, work and sales are shifting online. You do not want to be frustrated if you cannot get the right pitch so invest in a good capo. They don’t have to go to your store or office.

You can quickly schedule a meet through GoogleMeet, Zoom, Skype, Microsoft Teams, or some other video conferencing platform.

Or you can send them videos or emails. Regular audio calls are also often used. All this comes under the scope of virtual sales.

In a nutshell, any online sales talk or transaction without meeting in person is virtual selling.

  • You go to and see a picture of a product and buy it and upload it without seeing the seller is an example of virtual sales.
  • When you sign up for a subscription-based online dance class, it’s also a virtual sale.
  • And you are buying your insurance by comparing online options, this is also a virtual sale.

Why is virtual sales gaining ground?

Why do people want to meet each other from both sides of the camera and not sit at the table with each other?

Well, there are multiple personal, social and situational reasons for this.

  • Some people are naturally shy. And for such introverts, private meetings can be stressful. Virtual sales meetings help them stay comfortable.
  • The epidemic has made virtual sales a safer option. We all know the struggle to maintain the mask and distance. A video call or an online sales funnel is certainly easy.
  • Moreover, buyers and sellers can reduce travel costs through virtual sales.
  • Another advantage of virtual sales is convenience. You can stay in your bedroom, sit with a crisp shirt and your shorts (because no one will be able to see them!) And make a million bucks on a sale deal.

How to actually start selling?

Multinational corporations, small businesses, startups and even freelancers are moving towards virtual sales.

But how does one do it? Where does one start?

You start by redesigning your sales process.

Redesign your sales process – Quick 3-step guide to getting started

The sales process you used to sell personally will not work for online or virtual sales.

While the basics remain the same, you need to factor in certain aspects in order to sell remotely.

And here’s how you can redesign your sales process to actually start selling:

Step 1: Change the customer’s touchpoint

Did you rely on people walking in your store to start your sales pitch? That needs to change. Now you need to start your sales pitch when a potential customer visits your e-store or your website. You can be proactive and use social media and emails are the sales touchpoint.

Before we move on: To start a virtual sale, it is important to have a website. Even if you don’t sell anything directly from your website, your website becomes the face of your business in the digital world. If you don’t have a website yes, here is a 7-step guide that will help you create a website. And if you have questions about how you can get your website ranked higher, I’ve answered several FAQs in my SEO podcast. You can watch the video here.

Step 2: Codify your sales process.

Once you’ve changed and modified your sales process for virtual sales, make sure you have the proper documentation and reference material. This is especially important if you have a large sales team working for you. You want everyone to be on the same page, so it’s important to document the virtual sales process.

And yes, be sure to extend training to vendors and ensure that everyone involved in the sales process points to and adheres to the coded virtual sales process.

Step 3: Set virtual sales goals

Your salesperson gets 10 conversions per day and 2 of them get conversions per day. But now that they’re working online and actually selling, they might be able to meet up to 15 people. Thus, it is important for them to expect that they will convert 3 possibilities into customers

Depending on how the sales process has changed, you also need to change your virtual sales goals.

Virtual strategy improves your bottom line

Once you’ve designed your virtual sales process, here are some strategies you should follow to better see the following lines.

Note: There are many ways to sell virtual. However, today I will focus on virtual sales strategies through video meetings.

If you want to learn about virtual sales strategies for selling via social media, email or other digital channels, let me know in the comments section below and I’ll create a guide for that as well.

  1. Get the right sales tool – Choosing between Google Meet, Skype or Zoom is not easy. You need to look at their features in detail before committing. Also, you will need a virtual sales management tool (for example Salesforce) or a lead management system (such as Hubspot). You may want to do project and team management tools. Finding the right ingredients is just as important as finding the right ingredients for a recipe.
  2. Get ready – Yes, you do not have to leave your comfort zone to attend a virtual sales meeting, but be prepared. Professionalism is also important when you are closing the deal with your computer. If this happens to you personally, be prepared for the meeting.
  3. Communicate the sales process of the parties clearly involved – The process is new to you and the buyer. Be sure to make the process clear to the buyer as well. Let them know what will happen, how and when.
  4. Observe the interaction closely – What you read in the previous meeting can help you avoid the same mistake in the next. Monitor your interactions with potential buyers closely to gain effective insights on how to move forward with future leads.
  5. Make buyers feel comfortable – A simple email reminder about a scheduled meeting, a follow-up email after the meeting, sending your sales pitch deck to buyers before the meeting, and ensuring uninterrupted connection during the call হল these are just a few things you can do to keep your buyers comfortable and engaged.
  6. Relevant metrics track – Like traditional sales, make sure you are actually tracking relevant metrics when selling goods / services. With the right information, you can better prepare for the future.
  7. Don’t skim over the basics – Good video and sound quality, a problem solving attitude, knowledge about using video conferencing platforms and a ready salesperson are the keys to transitioning to the virtual world. Make sure you don’t skimp on anything.

With this, you have all the basic information about virtual sales and you can start your journey.

Before you go, here’s a breakup suggestion: Virtual Sales is best for staying here and if you take the time and strive to perfect your virtual sales skills. Feel free to experiment and learn what works for you and your potential customers.




How To Improve Your B2B Ecommerce Order Management

The popularity of B2B ecommerce companies is growing rapidly today. Nowadays, ecommerce companies support B2B customers and shoppers who have grown with the digital age. To satisfy them, e-business must have an excellent order management system.

B2B online ordering is more complex than ordinary B2C online retail. This often has an increased cost of landing clients. Normal purchasing cycles also usually require more time and more sophisticated technology.

Using an online Order management system With the best custom business process and a good strategy, your e-business can increase performance. It can often overcome the overall challenges associated with B2B order management.

What is B2B Order Management?

A B2B order management system is a process of tracing customer orders while controlling all necessary activities around them. A standard B2B order management system starts with clients ordering online through a custom web portal or through a dedicated one. B2B ecommerce platform. The buyer then receives an order confirmation. Then, purchased items are delivered automatically or manually.

Later, the order is sent to the storehouse where it is selected, packed and shipped. Or, a retrospective order is made for products that are out of stock. The buyer will then receive a shipping confirmation, and the order will be delivered to the client.

5 Ways to Improve Your B2B Ecommerce Order Management Process

Continue to learn the best ways to improve your B2B order fulfillment system.

Let your customers easily check your ecommerce store

Your business may sink or swim on your B2B online shop. A clean and user-friendly Shopfront helps shoppers quickly identify and add products and check out effortlessly. This is significant because the average shopping cart abandonment rate is about 80%. Providing your e-store with various features can help you reduce that rate.

A simple and simple checkout page helps shoppers complete their purchases with minimal effort. You can also use lots of industry-standard business tools like line sheets. A Line sheet A simple, systematic source that highlights your brand well. And, it includes all the information the customer needs to buy your product.

Many eCommerce platforms have tools for managing other parts of the business. Not just product sales, the best e-commerce platforms can help you increase revenue and provide your users with a better customer experience.

Quick order forms allow your customers to add multiple products without having to navigate across the webshop. In addition, provide a variety of payment options that allow customers to make payments using credit cards, PayPal, local payment options, or credit to improve conversion rates.

Your order processing is automated

Once someone places an order, make sure you’re avoiding man-made errors and delays and speeding up the order completion cycle. The sooner clients receive their order, the happier they will be and perhaps return to make another purchase.

Combine your ERP (Enterprise Resource Planning) and your e-business system so that all the necessary processes happen automatically. Once orders are sent to ERP, stocks are updated, buyers receive updated emails, and so on.

However, if you have several commercial channels, make sure you link them to your e-business shop or directly to your ERP. If possible, combine your orders from these different channels into one control panel (some ERP allows).

It is recommended to be able to see the advance of all your orders in one place This will make the process easier if you can link your orders to your seller’s system.

Maintain a strict monitoring of your inventory

Executing customer orders when your supply is finished is out of the question. Or if you don’t have disposable income to get more. A large portion of your capital is tied up in your inventory, and you can lose if you implement bad processes or practices. In order to organize your warehouse, it is very important to control your stock properly from the time you place your order.

Implement a stock management system that will help you track your inventory through the logistics chain process. Be good at predicting demand to plan and communicate with your vendors as a result. Be sure to be aware of re-orders for each product. That way you know when to get more, considering the delivery deadline.

Always keep the right amount of emergency stock. Calculate the actual cost of the product, including the hidden extra charge for ordering and storage. Know the financial consequences of inequality within you The amount of economic order (EOQ) and your seller’s minimum order quantity (MOQ).

Control your stock turnover rate (this is your wholesale power) against your competitors in the market. Always keep an emergency position when things don’t go according to plan.

Organize your warehouse for maximum efficiency

When your store is well organized, you know where everything is. Additionally, the items take up less space, are in the correct order and give you the ability to select, pack and ship much faster. This way, you save time and money. And, your customers are more satisfied.

You can make systematic improvements to your warehouse by making sure that your warehousing is appropriate for your activities. If you work nationwide or through multiple channels, you should store products in several warehouses. This way you can deliver them faster in regional areas.

Choosing the right selection method for your business is essential. Also, if you scan and use the barcode, you can be sure that you have selected the right items.

In addition, include packaging materials in your inventory and store nearby. Constantly view your storehouse KPIs. These include order processing time, selection accuracy, stock accuracy, and stock storage costs.

Ship and delivery track as fast as possible

It does not matter which shipping method a customer chooses on your website. The faster you deliver their order, the happier they will be. Ship as soon as possible after ordering. Choose a shipping system and service that is understood following your product, location and cost.

If you have an order or inventory management software, it will be automatically updated after you send the order. This will additionally inform the customer that their order is on the road. It will provide their tracking and shipping details. If you do not want to oversee the shipping process yourself, you can outsource it to a third party.

By adopting a smooth process and appropriate technology to support your B2B transactions, you are much more likely to reduce costs while driving revenue. If B2B is a big part of your ecommerce business, here are your next steps To recognize Which B2B Order Management Solution may work best for you.

Get out of your own way – lead less

I can’t drive enough in this house:

The biggest lynching pin in your business is you.


That’s true.

Many times, your great leadership means great removal, well, you.

It took me a few years, but now I realize that as the leader of my company I have become the lynchpin of my business.

I want you to ask yourself if you have become a lynchpin. It’s easy to fall into the trap of wanting to observe everything, but it’s incredibly the opposite. When you control decisions, production stops. Your staff will have to wait to hear back from you. Not only do you have to stop the flow of what you are doing, but it is probably not the most conscious decision you make that best serves your company, team or customers.

Empowering your employees in their role with autonomy and licensing them to make larger decisions is essential to your business. As leaders, we may move away from the day-to-day interactions with customers and may not have the best measure of overall temperature. We can’t make the best decision for everything, considering the employees are in the front row. They are the ones who implement the systems you create to make your company work efficiently. You hire them for a reason.

If you hire the right people, you will trust them to understand the community you serve, how to serve them well, to communicate effectively with them, and to understand when to communicate much better than you do.

You may not be reluctant to represent. If you are, you need to see if it’s a “you” thing, or a “their” thing.

If you are concerned about delivering large projects to your staff, here are some suggestions:

Mission Alignment: First, clear your mission. Nor can it be a general statement. For example, our goal here is to “eradicate entrepreneurial poverty”. It’s a word of mouth, but there’s no question about what we want to do. If we say, “Help small business owners”, our mission statement, it will leave room for explanation. What help? Be sure to clear your mission. Another important aspect here is to understand what your employee’s personal missions are. Ask what your team’s professional and personal goals are. Then work from the bottom of the list eliminating issues that aren’t worth the fight. It’s a win-win.

Introduction Alignment: If you’ve read the blog you’ve seen before, it’s for good reason. Everyone is good at something. If you find an employee who is dedicated to the mission, but has a skill that can add value to your company, create a role for them, or better fit their role for them. Yes, work will give challenges, but when you think your team is fit, their sense of ownership, creativity and work ethic come together to be a big productive force of fire.

Reciprocity: Great loyalty is born from reciprocity. When you, as a leader, put your trust in your team, they will probably work to continue to achieve it. And, in return, they will offer their devotion and trust in you.

Lead as a human being: I can’t stress it enough. You are a leading human being. It’s not about the headcount and the budget. Allow for errors. You have them. Allow for mistakes. You make them. Allow learning in your business. You still. This is so important that while running a business, you acknowledge that the search for perfection can be a stick in the wheel (and terrible for morale). When you give grace to yourself and your staff, beautiful things begin to happen. I see it in my office. People are less concerned about chaos. And ironically, nowadays there is less clutter, and more laughter and employee satisfaction.

Remember: Empower your employees with some licenses to make decisions for your business. They will make you proud.You got this.


Get the post out of your own way – lead com first appeared on Mike Mikaloviz.

7 step business plan for a yoga studio to start getting clients online

Business plan for yoga-studio-startup

It’s hard to go online with a physical business like yoga. Whether or not you have an established yoga studio with your loyal clients, the ongoing platforms leave a lot of questions for debate.

Will my offline students follow me online? Will my website attract new clients? Is it wrong?

Take a deep breath, my friend. Being an internet entrepreneur is difficult at first, but it becomes easy.

I’ve created a simple business plan for you. Follow these highly achievable steps and see your yoga business boom.

Step 1: Create a website, then take advantage of your website

The first and most obvious step in conducting an online yoga class is to have a website. You’ve probably already worked that part.

Most people, however, do not know how to make the most of this valuable resource. But I will tell you how.

  1. A Jane landing page

On top of the exercise, yoga is all about relaxation and finding peace. Your landing page should reflect what your classes offer it.

In addition to appearance, the content of your landing page should be meaningful. Many yoga schools like to open with a quote. Resist that tactical tactic.

Design your landing page so that you want your students to take away from your class.

2. Describe the details of your course

Many organizations purposely retrieve information from their websites to increase the chances of email search. This, in turn, will increase the number of your mailing lists.

I urge you not to resort to this.

Include structured details about the classes you offer and what students can expect from them. And it goes beyond the seats you teach.

Add strength, intensity and even seemingly insignificant information to the class as you will conduct the class on that platform.

Lastly, always include your price structure. Prospective students will appreciate the clarity about this information.

Step 2: Strategies and your branding priorities

It’s easy to stamp your logo on every available page. But branding is not the only thing. Branding is basically what your clients see you as.

Fernando-Raymond-YogaBefore designing your website or any pamphlet, think about the story you want to tell your students. Is your yoga class a safe place to achieve both mental and physical stability? Or do you want your students to be energized before entering the classroom?

The personal touch you bring to your class will set you apart from hundreds of other online yoga teachers.

Your branding should answer some questions about your students’ class expectations.

Step 3: Increase your digital presence

Social media is the best free tool for small business. This gives you a great opportunity to reach out to potential students. This is a prerequisite for a successful business.

You have mainstream platforms like YouTube, Twitter, Instagram and Facebook. Managing them all together can be overwhelming at first. So start with 2 platforms. You can even reuse content between the two platforms you choose.

The concept of social media

  • Bring fun challenges for your followers on Instagram and Facebook.
  • Despite having hundreds of follow-along videos, create your own and post it on YouTube
  • Go live on one platform per week for a yoga session.
  • Change the content a bit by showing followers your yoga dress closet or your meal preparation.

Think outside the mainstream. Platforms like Quora and Reddit can help your business grow They are forum websites where people post questions and describe their experiences.

This will be a close-knit group who are interested in your skills. Creating a follow up here can get you long term clients.

Step 4: Offer Discount

I’ll be honest with you, free stuff is one of the most interesting things to people. Use it to your advantage to give people in your class a rope.

If you are completely new to the world of yoga education, you can offer trial classes to test water before committing students. That way, your students will see for themselves that you have something valuable to offer. This will keep them coming back for more.

Another popular way to attract customers is seasonal discounts. For example, you can give a discount in June to celebrate International Yoga Day.

Many also like to give yoga lessons to their loved ones. So Christmas-time discount

Another smart idea for getting online clients.

Step 5: Think of a niche

Today, yoga has spread and people are looking for different results. In addition to the various forms of yoga, such as astanga yoga or yin yoga, there are other specialties. These include prenatal yoga, couple yoga, and even dog yoga (doga).

Do not choose more than 3 niches for specialization.

Your niche will also play into your branding and social media strategy. When you do this, you are more likely to attract clients who will stick. Because they know what you offer and how it can benefit them.

Step 6: Be a good teacher

Don’t look me in the eye for being a clear captain. Listen to me.

The best thing that can happen in your online yoga studio is word of mouth marketing. But for people to recommend you to their friends, you have to value it. So put a lot of effort into making the classes a positive experience for your students.

Here are some signs of a good yoga teacher:

  • Certification of yoga teacher is not compulsory. But it will also help you build confidence in your teacher-student relationship.
  • Spend part of your class listening to your students’ problems. This is especially easy if it is a private class. That way, your students will listen to you and feel more open to trust you.
  • Be descriptive about posture. Since this will be an online class, you will not be able to physically correct students’ postures incorrectly. This can be a dangerous problem. Teachers with helpful yoga signals are widely appreciated.
  • Pay attention to your students. A teacher who recognizes and remembers the weaknesses of a student and helps the student through them is a Godsend.

Once your students begin to trust you, they are sure to recommend you to others. Once you build your network, there will be no demand for your clients.

Step 7: Consider blogging

Every business has a blog. Because? When a search engine crawls a website, the blog ranks it.

When someone types in “the best yoga class near me” on Google, you want your website to be the first result. For that, blogging is your best bet.

Create a monthly content calendar and promise to post blogs at least twice a week. Things can range from what you start your yoga journey to what you eat during the day. Be sure to associate the topic with the broader theme of yoga.

You can use Google keywords to search relevant topics and offer your expertise on them.

Another strategy is to guest blog on other similar websites.

For example, say a friend of yours is running a yoga studio, but in a different niche. Share blogs with each other.

This will increase the exposure for you and your friend, but since your yoga niche is different, there will be no conflict of interest.

Once you get the hang of it, you can analyze what works for you and your business, then implement those strategies.

7 reasons why VR technology will help General Z to achieve mental well-being

Generation Z is the first generation of real digital natives, and they are already familiar with VR technology. They never know the world without smartphones and fast internet and only the oldest of them can remember what things were like before social media.

It may not be a coincidence that General Jars reported a greater number of mental health challenges than members of the older generation. According to a Research conducted by the American Psychological Association In 2019, 27 percent of General Jers reported their mental health as “fair” or “poor,” compared to only 15 percent (Jane Years) and 13 percent of General Jores for millennia. Gen Zers blames their mental health challenges on real-world sources of stress, such as mass shootings and reports of sexual harassment that disproportionately affect young people.

Like every previous generation, General Z holds the future in his hands. All humanity will ultimately benefit from the goodwill of General Gers. Which means it’s about to be the most delusional time of the year, as well as the most delusional for you.

Many of these challenges will need to be addressed. At first glance, the promise seems to be rooted in a kind of technology that General Gers has enthusiastically embraced: virtual reality (VR) and augmented reality (AR). Let’s take a look at why Gen Zer is set up to use VR technology to improve their mental health today, tomorrow and beyond.

1. They eagerly accepted VR and AR

In early 2016, almost the majority of General Z consumers used VR and AR technology and 12% According to data quoted by Inc., it has been used on a daily basis. Industry observers expect to send about 60 million VR and AR headsets by 2021, down from less than 10 million in 2016. Younger customers make up an unequal portion of the initial recipients.

2. They are self-starters

Inc.’s analysis further shows that General Gers prefers to revise their own experience and content. It works with the power of VR, a customizable and immersive medium that allows users to explore on their own terms. And it enables VR wellness solutions called helium “Anxiety self-management.” A Frontiers in Psychology study that studied helium found a significant reduction in stress responses after just four minutes of submerged VR therapy.

3. They are willing to acknowledge, talk and seek help for mental health issues

General Gers is much more willing than members of the older generation to acknowledge mental health concerns and seek help. According to a survey by the American Psychological Association, General Gers (37%) sought mental health treatment at almost twice the rate of boomers (22%) and almost three times the rate of older generation (15%). They are more open to traditional therapies such as talk therapy as well as trying new solutions to their mental health problems such as CBD oil for depression and Hydroxyzine for the treatment of anxiety.

Since they seem more willing to seek help, it is fair to assume that Gen Zers are generally more open to new or non-standard therapies that use technologies such as VR and AR. As they take these therapies, General Z can fulfill the cultural role for which they are rapidly becoming known – as trendsetters and taste makers.

4. They have more exposure with real-world stressors

Members of Generation Z cite real-world stress as a significant contributor to their mental health challenges. In particular, they cite negative events and trends that have become impossible to ignore in recent years: mass shootings in schools and frequent gatherings by young people, sexual harassment and harassment targeting young people, suicide epidemics and climate change.

General Z is “close” to this and other real-world crises. And, because of their youth, they may deal with them longer than their older counterparts. As a result, they are more prone to empathy than the world-tired generation. This is a condition that preliminary research suggests can be sized and improved through targeted VR therapy.

5. They seek social and high-emotion experiences

Despite being perfectly comfortable in isolated, digitized bubbles, General Z is a social generation at heart. Its members seek collective, high-emotion experiences wherever possible. As VR software maker Ulio notes, this is a In the case of standard use For VR-based wellness initiatives that use technology to improve mood and productivity as well as provide a truly authentic and immersive experience.

6. Social legitimacy is a key motivation

Ulio described another consequence of General Z’s social tendency: the importance of social legitimacy. In particular, their social legitimacy in the generational relationship with brands and technology. For General Gers, who is skeptical of mass marketing strategies and conventional branding, social legitimacy is often the most important factor. Social legitimacy helps in the decision to adopt or pass a new product, service or technology.

As a basic social technology, VR is a perfect match for this bias. After a positive experience with VR-based wellness therapy, the average Jenner will probably tell their friends about it. This, of course, if their friends have not already participated with them. Proponents of VR therapy and VR in general can figure out the effects on their own.

7. Epidemics have greatly affected their behavior

Finally, we have to acknowledge the elephant in the house: the epidemic. Even if the epidemic itself fades into memory, the habits learned during the ordeal can be difficult to shake. One is the acquisition of remote or virtual social experiences, especially by young people. These experiences are naturally aligned with VR technology and the widespread recognition of telehealth and tele-wellness. In the future, making a therapy appointment may be just as easy as strapping on a headset.

We are just beginning to learn about the benefits of AR and VR for Gen Z7

Virtual reality is not a completely new technology. VR has been in one form or another for over 30 years. However, this – with increasing reality, a new technology – has really come into its own in the last 10 years. Over the next 10 years, we’re sure to make improvements in ways we can’t even imagine today.

Because really immersive, vibrant VR technology hasn’t been around for a long time, we’re starting to learn about its potential Improving mental well-being. With further study, we should expect better news about its potential. VR can benefit anyone who wants to use a new type of mental wellness routine, not just Gen Zers.