Inbound marketing is clearly something that attracts and generates traffic and / or leads through marketing initiatives and related content. Inbound marketing usually includes things like websites, ebooks, emails, social media and blogging. And if you really want to get the most out of the blogging part of your introverted marketing strategy, you need to take advantage of guest blogging.
What is guest blogging?
At its core, guest blogging is the process of creating blog posts on the websites of other companies or bloggers. Guest blogging is a mutually beneficial strategy through which companies / bloggers get free content to create their blogs and guest bloggers gain access to a new audience and / or create backlinks that expand their own website’s search rankings.
Guest blogging is basically an investment in networking, although it requires some copywriting skills and a basic understanding of SEO. The more relevant and relevant the publisher’s website is, the more value you will get.
But wait … hasn’t Google stuck a fork in guest blogging?
If you’re already familiar with the term “guest blogging”, you’re probably a bit of a mystery. After all, you’ve heard people say, “Guest blogging is over!”
You might even have a reading 2014 post by Google’s Matt Cutts Where he wrote, “So put a thorn in it: guest blogging has been done; It’s too spammy … I wouldn’t recommend relying on guest posting, guest blogging sites or guest blogging SEO as a link building strategy. “
So why are we still talking about guest blogging. Isn’t this an obsolete relic of the past?
Well, not right.
Although Google has finished Spammy Guest blog posting strategy, it is very clear that high-quality, authentic guest blogging is alive and well. Google wants – even craves – Quality content. If you create high-quality content relevant to the publishing site, you won’t have any problems.
The benefits of guest blogging (when done correctly)
When Guest blogging is the best practice Following up, they give the guest blogger a lot of benefits. It has special advantages such as:
- Increased reach and exposure
When you publish a content on your own blog, your traffic and number of views are limited by the size of your own audience. If you only have access to 10,000 people, it is impossible to reach more than that. (And in all likelihood, a small fraction of these listeners will actually visit / read your onsite blog post.)
When you publish a post on a guest blog, you immediately add a whole new audience to the mix. Not only will you be able to share the link of the post with your own audience, but you will also be able to tap into the people who regularly visit the site where your post is published. (And if your post is good enough, the blog can share your content on social media, which further increases exposure.)
Reaching out and exposure is great, but you end up wanting to get people back to your website. A well-optimized guest blog post will bring back referral traffic to your pages and give you a chance to build leads.
The primary goal of guest blogging is one Create backlinks. And one of the top benefits of backlinks is that they increase search rankings and boost your website’s SEO profile. And the more authentic the referring website, the more SEO “juice” you will get in return.
It’s not about branding, conversion or SEO. Guest blogging is also an investment in professional networking. As you follow and secure guest blogging opportunities, you will simultaneously build relationships with strong and successful people in the industry.
Imagine being able to say that you are “featured in XYZ Publishing” When you write a guest blog post for a prominent website, you can present it as social evidence and influence your visitors. That exposure you can’t buy!
Give your marketing a boost
Guest blogging requires a lot of patience and discipline. It’s not something that produces overnight results or faster traffic. However, when you promise it for weeks, months, and years, it produces profound results and real benefits (as described in this article).
If you are unable to carry the burden of consistent guest blogging on your own, you can always hire a guest blogging service to lead this component of your inbound marketing strategy on your behalf. Again, this will come with some cost up front, but will create significant ROI down the road.