The viral world we live in allows us to get what we want at our fingertips. Want to know who starred in the movie you watched last night? Check IMDB. Who won the game last night? Check ESPN. Is he wearing shoes? This is where COSIGN hopes to have your answer.
Inspired by trying to find information on a pair of shoe products in an ad, Esosa Ighodaro and Abiodun Johnson started COSIGN. After searching online for information about the shoes, the co-founders realized that hundreds of other people were actively trying to find information, but that information was not easily accessible. Shoe manufacturers would like to provide product information, but there was no incentive for advertisers to share details about the shoes because they were not featured items in the ad.
COSIGN is a social-based business that allows people to easily tag and find product information in a photo, make a post “shopable” and allow the tagger to earn commissions if sold from the post.
After coming up with the initial idea, the pair worked to establish a legal framework for the business and began working on creating an MVP (minimum effective product) version of the app. To get business off the ground, capital was needed to develop technology that allowed users to quickly tag and share products. Before launching a successful Kickstarter campaign, Assosa said they contacted friends and family members. “Want to throw some money at it and see how it goes? Most people say no, but some say yes.” Yes helped legitimize their concept and gave the pair an early start in creating the company, which officially launched their app this February. COSIGN has already partnered with more than 1,200 retailers.
Q: What drives you as an entrepreneur on a daily basis?
A: The whole idea of being able to solve a problem that is not really unique to me, many people have the same problem of seeing something and getting information about it.
Although she comes from a financial background and has experience in JPMorgan Chase, Bear Stearns and CITIGROUP, Esosa has always considered herself an entrepreneur. “I always like the idea of creating some kind of value for someone else and they give me something in return.” Leaving his CITIGROUP job to partner with Abiodun Johnson, he jumped from the corporate world to the startup world. Although he loved to work for money, the opportunity to be an entrepreneur and to value others was something he could not pass up. “I like that as an entrepreneur you can create immense value for someone who doesn’t know you, but they are grateful.”
When asked if working with a co-founder is an advantage or disadvantage for a startup, Assosa pointed out the advantages of having a reliable co-founder like Abiodun Johnson by its side. “There is a lot of work to be done. Either way you can give up some of that work and do it for your partner’s (best) ability … it’s golden. “He said the pair could” split and win. “” Trying to surround yourself with positive people. And create a support network. Sometimes things get in the way of you, and you want to get it done by someone else. “
Advice for others
Q: What is your best advice for fellow young entrepreneurs?
A: Just do it. Go there and take a chance on yourself.
Assosa could have been in his comfortable position at CITIGROUP, but he decided to take a chance on himself and follow the idea he was passionate about. COSIGN is becoming a reality because of a pair of young, entrepreneur-minded co-founders who took a chance on their concept and are watching it. To learn more about COSIGN, visit Cosign.co.
Listen to the full interview with Esosa Ighodaro below!