Let’s get some things straight.
Talking about entrepreneurs, just talking about entrepreneurs, and then selling a “personal video series” at the end of the talk, that’s not it.Original Industry.
The purpose of the entrepreneur, although it must have a self-serving component, is primarily to serve others. Embedded in all ethical business is an inherent element of social good, even if the owners benefit from it. You see a problem that you can solve, you scale it for others and, if you do it right, you will be rewarded. If you do not solve the problem, the market will tell you. Not bought.
This is the entrepreneur.
But these days, we are confused Marketing For EntrepreneurP. We confused the whistle with the train. We are all eating hostess without cream filling.
And marketers got it backwards. Instead of identifying a real problem and solving it, they are creating a problem that no one has before, exaggerating the created problem and linking a lot of pain / FOMO with it, then charging to solve it.
It creates a sense of constant neurosis in the entrepreneurial community. It perpetuates the feeling that we are always in the dark. That we never know what we are doing and that there will always be a guru whose clothes we have to cling to when we genefact for fear of their unattainable achievement. “Teach me, wise.”
This method is extremely beneficial for people who are confused and uncomfortable but it does nothing better. It makes money. And it’s confusing: just making some money doesn’t mean it’s useful. Or helpful. Or wise. (See: Bernie Madoff, Enron, et al.)
If you are going to do something, make something better for someone else.
Solve real problems. I have some good friends who are living this life:
Manish Sethi has literally created a magical device (Pavlok) from scratch that could be the most powerful habit-changing device of the last century. Jordan and AJ Harbinger are teaching men (and women) how to live on the edge and become the best version of themselves in The Art of Charm.
John Goodman is writing a book and creating programs to help the next generation of leaders figure out how to build their clients’ personal trainers with the help of a development center.
They are making things a lot better for people. As a result, their lives are getting better. Real entrepreneurs do that. After all, if you’re not doing things right, what are you doing?
Hype screw. Screw Facebook ads with stock photos of impossibly torn, smiling couples as they finish their 45-minute workday off the beach. Screw the textbook “Hero’s Journey” viral videos that started with a few dollars and ended up in a garage full of cars.
Ideas About Ideas About Ideas About Ideas About Ideas. And if you can’t make others’ lives better, screw them up too!
Solve a problem, or get out of the way for those who can. You’re hogging up our newsfeed.