One of the best ways to scale your business is to start breaking down. I mean, the rules.
Although there are rules for a reason, are you following something that is not serving your business?
The key to success in marketing and sales is to constantly ask yourself, “What if I try another way?”
Every industry and business has rules. And we often blindly comply with them.
Don’t comply. Contempt!
Look at me starting a revolution and breaking your business. There are key aspects that most companies base on and build on from their brand. Although the best insight I can give when it comes to these is to be different. Really different. So different you’re breaking the rules in your industry.
Great offers require different marketing.
Now here’s the confusing part. Do things that don’t scale – because no one else will. You need to see how you can scale your offer differently from others in your industry and truly serve your clients.
Before you begin your grand plans, press the refresh button and take a few minutes to answer the following:
- Who are you
- Who is your customer?
- What is your purpose?
- What is your product?
- How do you get there – what’s the system?
- Is your team ready?
Now, try this step-by-step practice to start scaling your small business:
- Ask yourself, “What if you are not concerned about scalability? If the inability to scale something is just an art myth, and you can actually grow your business? What will you offer, or how will you deliver your offer differently?” What if you just do something that can’t be scaled up in your industry and fill in the blanks with raw effort? That might just be your secret sauce.
- Ask yourself who benefits from the products or services you provide. Outside of your customers, the food chain includes vendors, suppliers, contractors and more. Record all other people involved in the creation or distribution of what you do. They are the beneficiaries. Now ask yourself, “How can they be partners anymore?”
- Make a list of all the things in your industry that can’t be scaled. Ask yourself what art doesn’t do because people say it can’t be done. Then pick one and actually do it.
What if you let go of conventional wisdom, or put aside the rules of the art and try something completely out of the box? When you rethink big things – what you sell and how you sell it – you can only discover your true calling.
Break a few rules. You, your business and your clients deserve it.
This post on How to Scale Your Business – Break Some Industry Rules first appeared on Mike Mykaloviz.