How to promote a webinar for more signups and show-ups?

Tips for promoting a webinar

The world is running online and if you’re looking for ways to promote your webinar for more signups, here’s how.

Why Webinar Host?

People shop online, do business online and even meet other people online. And on the long running list of things we’re doing online now, we have a good old seminar with a new name, a webinar.

A compression for the words ‘web’ and ‘seminar’, a ‘webinar’ is a powerful B2B marketing tool that can help you build leads, convert and achieve high returns on investment.

For one, it doesn’t cost much to host a webinar. All you need is a laptop / PC, a webcam and a microphone – which you already have. If you notice something fancy and expect a lot of people to attend, you will also need a webinar hosting platform. Monthly subscription to such a platform is the only investment you need to make.

And you can earn many times more than your investment. Scott earned $ 11,286 (that’s about £ 8,406) from a seminar similar to Britain’s. The webinar was for his online course, Udemy Fast Track, and he could get a wide ROI as 40 participants were converted.

However, before you get too excited about making money from webinars, here’s a quick reality check:

Webinar data from the web

  • 84% of people say they want to join only 1 webinar per week.

The more people host a webinar, the harder it is to persuade people to sign up for your event at someone else’s expense.

  • Only 40 to 45% of those who register for a webinar actually participate.

So you need to not only take people to sign up for webinars but also get them to show up.

  • Only 20 to 40% of webinar participants become qualified leaders.

Even if there is a large amount of registration for your webinar, there will be a small percentage of the actual lead number.

And after all, in 2020 67% of marketers went on record that they increased their investment in webinars. So, now you have a high competition to lose.

All you need here is a clever strategy to promote your webinar for more signups, better showups and higher success rates.

And after myself hosting several successful webinars, I know a thing or two about doing it.

So here are 6 strategies that I can see that have worked for a lot of people to promote webinars and get both signups and show-ups. There are many who have done webinars and online data that I collect for this.

6 Strategies for Promoting a Webinar

1. Let the data guide you

Q: What day of the week should you schedule your seminar?

A: Data suggests more attendance at seminars held on Wednesdays and Thursdays.

Q: When should your webinar be?

Answer: According to the study data, 10 am to 11 am is the best time.

Q: How long should your webinar be?

A: If we believe the data, 30 to 40 minutes is the ideal time for a webinar.

You get hints, don’t you?

Every decision related to your webinar should be data-backed. However, be sure to factor in industry-specific considerations.

2. There is actually useful webinar content

What does your audience want to hear about? This is exactly what your webinar should talk about. Content is king in webinars too.

Find out what interests your target audience the most Then the ropes of experts and speakers who are popular in the field.

When people see that your webinar helps them solve a problem, learn something they are interested in, or give them access to useful information, they are more likely to sign up and then actually attend a digital event.

Pro Tip: The most popular type of webinar is the how-to guide and walkthrough that teaches people how to do something.

3. Use promotional emails to your best advantage

Emails have repeatedly proven to be the best mode of B2B communication. And using the correct email sequence can ensure that people register for and participate in your webinar.

Start by sending an email to your subscriber list with details of what the webinar will offer them. Since your customers are already familiar with your brand and business, they will probably be more open to your word.

Pro Tip: A countdown timer in emails creates a sense of urgency and gives an idea that people will miss something if they don’t sign up.

Once people have registered for the webinar, send them a few reminder emails. But don’t overdo it (you don’t want to annoy people!)

A reminder email will suffice 24 hours before the event and on the day of the event. Specify the date, time, and procedure for joining the webinar in these emails.

4. Learn what to advertise about your webinar

Will your webinar be uploaded to your youtube channel later? Great. This way you can ensure that the content brings you traffic, leads and brand awareness.

But if you advertise at the beginning, people will watch the video later rather than join the webinar. That’s not what you want.

Be careful what you advertise on your webinar.

You should advertise:

  • Names of guests and speakers who will be present.
  • Participants will receive any freebies (ebook, white paper, etc.)
  • What participants will gain (in terms of information)
  • Participants have the option to ask questions (either by submitting questions in advance or through the Q&A section during the webinar)

Things you shouldn’t advertise:

  • The webinar will be available for later viewing.
  • You will send seminar slides to participants via email after the event (this will increase signup, but will negatively affect showups).
  • The webinar will be streamed live (streaming the live webinar should be avoided as it reduces the signup rate and you will not know who was present).

5. Don’t forget social media

The effort you put into creating a brand for yourself online will pay off when promoting your webinar. [if you need brand building advice, I have a quick guide available right here]

While email is the most popular channel for promoting a webinar, social media is no less effective. Creating a social buzz around an event has a psychological effect on people.

This picture: Watching an event on Facebook. More than a thousand people have identified that they are going to attend the event. You’re bound to get curious, aren’t you? You can sign up and join because you see some other people in your circle of friends going.

The same thing works for webinars. If people see that their competitors or contemporaries are joining a webinar, they are more likely to sign up.

You can also use online press release services to promote your webinar. You can learn more about getting online PR services here.

6. Create a great landing page

When promoting a webinar, no matter what platform you use (email, social media, or even paid media), you need to have a great landing page.

All your promotions will point people to a sign-up landing page This page should follow best practices of page design, such as:

  • Clearly comprehensible information is displayed in an easily accessible content format.
  • Full details without creating any confusion.
  • A single and prominent call-to-action. (In case of your webinar landing page, this should be the signup button)
  • The motivation to attend the seminar should be clearly stated (Will guests receive an exclusive ebook or white paper? Will they be able to talk to industry experts? Will they learn something new or find information that is not accessible elsewhere?)

Bonus tip: Your blog is a great way to promote your webinar. Regular readers of your blog who already like your content and want more of your content in the form of a webinar. However, to get the desired results you want to avoid five common and expensive blogging mistakes.

I believe this helped and gave some tips on how to promote your webinar for more signups!

Start planning and promoting your webinar today

In addition, you have all the basic information you need. Start planning and promoting your webinar today.

And if you have any more questions, don’t hesitate to post your questions in the comments section.


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