Blogging is one of the things that businesses see as an optional investment – an excellent stay. Most business owners or marketing professionals will agree To be able to Be helpful, but then allocate all their budgeted time and resources to other initiatives, strategies and tactics.
But what if blogging is more than a beautiful one? If it is a must – an investment with the potential to transform your digital presence and drive paying customers to your business?
It’s not as sexy as Instagram, TikTok, or YouTube, but blogging is likely to be more influential for your brand. And in this article, I’m going to walk you through exactly why.
Here are 5 reasons to take blogging seriously
Blogging is something that every brand should invest more time and resources on. Properly covered, it will withstand a great deal of adverse conditions. Here are some top reasons to start taking it seriously.
1. Blogging populates your website
A slim website hits your brand. It communicates that you have little value to offer them. Blogging can help fix that. It builds your website with relevant content that your visitors can sink their teeth into. Not only does this keep them stuck longer, it also increases their chances of returning in the future.
2. Blogging gives you linkable resources
Every business is looking for ways to increase search rankings and look higher in Google rankings. And while there are numerous factors that affect search rankings, backlinks are extremely important.
Through blogging, you are able to speed up Increase the number of linkable assets You have a website. This increases the likelihood that other authentic sites will return your links, which enhances the perceived trust and authority of your domain.
3. Blogging increases website traffic
Blogging will increase the amount of traffic to your website – both direct and referral. Think of each blog post as a separate entry point to your site. Every time you create a new post, you are creating another URL that a visitor could potentially enter through Google, social media or any other channel. And while it may take some time to see a noticeable traffic jam, the results will come.
4. Blogging builds trust
Think about things from a consumer mindset. Can you trust a company that has a smooth website with a few product pages or a deep website with product pages And Dozens of relevant blog posts that speak to your needs, wants, and pain points? (Hopefully, this is a rhetorical question.)
Blogging builds trust. It helps you engage and connect with your target audience – showing them that you are wise And That you can understand them. It goes a long way in building healthy customer relationships.
5. Blogging shapes your social media strategy
Trying to invest in social media without a blog is hard. It leaves you naked, exposed and without any clear direction. Mix blogging into equations and you’ll be able to develop a social media strategy.
A blog post can be splintered On a dozen different social media assets, including quotes, graphics, video clips, poll questions, and more. As your blog grows, so will your social media presence.
Show a little love to your blog
Chances are – now you have to get out and work. And if you want to maximize the benefits, you need to focus on two things:
- Quality. “Why would anyone read that?” This is the question you need to ask yourself whenever you create and publish content. It must be high in quality and value. When your content meets these criteria, people are forced to take action
- Continuity. It is not enough to publish a piece of quality content every quarter. We live in a world where More than 4.4 million blog posts Is published daily. If you don’t publish more than one content per month, you miss the opportunity to connect with your audience.
If you focus on creating high-quality content that reflects your brand and its goals, you’ll be better than 90 percent of the competition. And if you regularly get this high-quality content out, you’ll find yourself at 99 percent. It doesn’t matter if you blog internally or a service. If you are an agency, it may be worth considering a white label SEO service or a white label blogging service that can help you scale your business faster without hiring your own employees.
This is my challenge to you as you move into 2021. Invest in quality and consistency so you can enjoy the benefits listed in this article. It will take time, effort and sacrifice, but the long-term benefits will outweigh the short-term rewards.