Effective website design strategies that give users priority

Putting the user first in effective website design was not so important, in March 2021 “page experience” will become a Google ranking factor. This means that every one of your web design choices should always come back to the question: How does it benefit the user?

Follow Web design strategies This year the trends have been set, but more importantly, they put the needs of all users first.

Let’s see exactly what these techniques are and how you can use them!

# 1 Boost your website load speed

People online are more impatient than they realize, And they don’t really want to wait for a website to load. More than half the users Don’t wait more than three seconds before leaving a website!

You can Measure how fast your website is loading now By entering your URL as a free online tool Pingdom Or Google PageSpeed ​​Insight. A standard website load time should be less than two seconds, but less than three seconds acceptable to users. If your website loads slower than this, you can take some simple steps to speed things up.

First, Optimize your image (If you haven’t already). Compressing images reduces the size of the file without affecting it visually, which in turn helps pages to load faster. In 2018, according to Google, 25% of page Can save More than 250KB Compress images – you can use a free online tool like Kraken.io.

Another way to keep users happy is to use it Lazy loading. As soon as you land on a page the visual content loads first and very quickly. This allows users to start engaging with your site much earlier than expected Complete The page needs to be loaded first.

If you make these changes and see that your website is taking a long time to load, or is starting to crash, check that you have not exceeded your load Hosting plan. If you have exceeded your bandwidth limit, or are competing with large sites on the same server for bandwidth, upgrading can be an easy way to improve things.

# 2. Get bold with your font choice

Source: Ugly drink

Properly used bold fonts make online copies Readers are more scannable and easier to digest. Given that most website visitors read less than a quarter Words on a pageIt is essential that your copy is clean and easy to read quickly.

People naturally read big, bold writing first, So use it to sort out the basic information. You should too Keep text short and conciseAnd use plenty of white space to increase readability – bold fonts don’t work well on text-heavy pages.

# 3. Structure your page to create a visual hierarchy

Source: Spotify

What is visual hierarchy? This means building your webpage so that visitors can spontaneously understand how to use and navigate the featured features and content without actively thinking about it.

Most website pages naturally follow a visual classification. When the section titles appear larger than the content, the important details appear on the left, and the menus are at the top of the page – this is part of a visual classification.

Knowing what users want, you can Pick up your design to prioritize their needs. For example, most users Click on the logo to reach the homepage, for example, so make it easy to always find your logo on your site. Similarly, most A user’s time A website is directed to the left of a webpage, so place your most important content there!

You can also create visual classifications using Size, space and color.

Large, bright material surrounded by lots of white space attracts attention The first, So you can use these to control your user’s vision This makes it much easier for users to scan and navigate your site, improving the quality of their on-site experience.

# 4. Personalize and localize your content

Not surprisingly, most world users Preferring personal experience over general experience, it shows that consumers want more engagement from the brand. Users need to feel like a person, not a nameless, faceless viewer.

To meet these requirements, you need to personalize your content Uses cookies It’s an easy way to get started – it tells you that someone has visited your site and helps you create content. This is especially effective for creating personalized product recommendations and offering discounts to loyal customers.

Only more than half of customers want to offer in real-time while browsingSo if you run an online store, try applying automatic discounts to shopping carts, or use popups to let visitors know about current deals.

In addition, make sure you are selling internationally Translate your content and currencyAnd offers Relevant payment methods. 72.4% subscribers They are more likely to buy products in the local language, and 55% will cancel their purchase If their preferred payment method is not available!

# 5. Prioritize mobile-focused ecommerce

Source: The corpse

Forty-five percent of consumers say they’ve been shopping on their phones since March 2020, So you can bet they want a smooth mobile experience Two-thirds Users A mobile site is unlikely to return if they struggle to access it, meaning a well-designed mobile site is not only good for your users – it’s also good for business!

To put your users’ needs at the center of your mobile design, put yourself in their shoes. The first thing is Make sure your mobile design is completely clutter free. Prioritize the most important content and use as much as you can White space As you can see – it helps create a clean design while making it easy to click on buttons, links and menus.

Prioritizing user needs through web design: Summary

These six web design strategies have the potential to make your website look better, rank higher and – most importantly – make your users happier.

A user-first approach is probably the best way to achieve online success next year, so whether you choose one or two strategies or have a long-term plan for adopting six strategies, always make sure to keep your user needs in mind from now on.

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