It’s hard to go online with a physical business like yoga. Whether or not you have an established yoga studio with your loyal clients, the ongoing platforms leave a lot of questions for debate.
Will my offline students follow me online? Will my website attract new clients? Is it wrong?
Take a deep breath, my friend. Being an internet entrepreneur is difficult at first, but it becomes easy.
I’ve created a simple business plan for you. Follow these highly achievable steps and see your yoga business boom.
Step 1: Create a website, then take advantage of your website
The first and most obvious step in conducting an online yoga class is to have a website. You’ve probably already worked that part.
Most people, however, do not know how to make the most of this valuable resource. But I will tell you how.
A Jane landing page
On top of the exercise, yoga is all about relaxation and finding peace. Your landing page should reflect what your classes offer it.
In addition to appearance, the content of your landing page should be meaningful. Many yoga schools like to open with a quote. Resist that tactical tactic.
Design your landing page so that you want your students to take away from your class.
2. Describe the details of your course
Many organizations purposely retrieve information from their websites to increase the chances of email search. This, in turn, will increase the number of your mailing lists.
I urge you not to resort to this.
Include structured details about the classes you offer and what students can expect from them. And it goes beyond the seats you teach.
Add strength, intensity and even seemingly insignificant information to the class as you will conduct the class on that platform.
Lastly, always include your price structure. Prospective students will appreciate the clarity about this information.
Step 2: Strategies and your branding priorities
It’s easy to stamp your logo on every available page. But branding is not the only thing. Branding is basically what your clients see you as.
Before designing your website or any pamphlet, think about the story you want to tell your students. Is your yoga class a safe place to achieve both mental and physical stability? Or do you want your students to be energized before entering the classroom?
The personal touch you bring to your class will set you apart from hundreds of other online yoga teachers.
Your branding should answer some questions about your students’ class expectations.
Step 3: Increase your digital presence
Social media is the best free tool for small business. This gives you a great opportunity to reach out to potential students. This is a prerequisite for a successful business.
You have mainstream platforms like YouTube, Twitter, Instagram and Facebook. Managing them all together can be overwhelming at first. So start with 2 platforms. You can even reuse content between the two platforms you choose.
The concept of social media
- Bring fun challenges for your followers on Instagram and Facebook.
- Despite having hundreds of follow-along videos, create your own and post it on YouTube
- Go live on one platform per week for a yoga session.
- Change the content a bit by showing followers your yoga dress closet or your meal preparation.
Think outside the mainstream. Platforms like Quora and Reddit can help your business grow They are forum websites where people post questions and describe their experiences.
This will be a close-knit group who are interested in your skills. Creating a follow up here can get you long term clients.
Step 4: Offer Discount
I’ll be honest with you, free stuff is one of the most interesting things to people. Use it to your advantage to give people in your class a rope.
If you are completely new to the world of yoga education, you can offer trial classes to test water before committing students. That way, your students will see for themselves that you have something valuable to offer. This will keep them coming back for more.
Another popular way to attract customers is seasonal discounts. For example, you can give a discount in June to celebrate International Yoga Day.
Many also like to give yoga lessons to their loved ones. So Christmas-time discount
Another smart idea for getting online clients.
Step 5: Think of a niche
Today, yoga has spread and people are looking for different results. In addition to the various forms of yoga, such as astanga yoga or yin yoga, there are other specialties. These include prenatal yoga, couple yoga, and even dog yoga (doga).
Do not choose more than 3 niches for specialization.
Your niche will also play into your branding and social media strategy. When you do this, you are more likely to attract clients who will stick. Because they know what you offer and how it can benefit them.
Step 6: Be a good teacher
Don’t look me in the eye for being a clear captain. Listen to me.
The best thing that can happen in your online yoga studio is word of mouth marketing. But for people to recommend you to their friends, you have to value it. So put a lot of effort into making the classes a positive experience for your students.
Here are some signs of a good yoga teacher:
- Certification of yoga teacher is not compulsory. But it will also help you build confidence in your teacher-student relationship.
- Spend part of your class listening to your students’ problems. This is especially easy if it is a private class. That way, your students will listen to you and feel more open to trust you.
- Be descriptive about posture. Since this will be an online class, you will not be able to physically correct students’ postures incorrectly. This can be a dangerous problem. Teachers with helpful yoga signals are widely appreciated.
- Pay attention to your students. A teacher who recognizes and remembers the weaknesses of a student and helps the student through them is a Godsend.
Once your students begin to trust you, they are sure to recommend you to others. Once you build your network, there will be no demand for your clients.
Step 7: Consider blogging
Every business has a blog. Because? When a search engine crawls a website, the blog ranks it.
When someone types in “the best yoga class near me” on Google, you want your website to be the first result. For that, blogging is your best bet.
Create a monthly content calendar and promise to post blogs at least twice a week. Things can range from what you start your yoga journey to what you eat during the day. Be sure to associate the topic with the broader theme of yoga.
You can use Google keywords to search relevant topics and offer your expertise on them.
Another strategy is to guest blog on other similar websites.
For example, say a friend of yours is running a yoga studio, but in a different niche. Share blogs with each other.
This will increase the exposure for you and your friend, but since your yoga niche is different, there will be no conflict of interest.
Once you get the hang of it, you can analyze what works for you and your business, then implement those strategies.