There is no doubt about the evolution and change that has taken place in the last decade.
We have seen the birth of a whole new market. We’ve seen people connect and interact in ways that were only a reality in science fiction. But most importantly, we have experienced dramatic changes in the way we think about life and do business.
All this evidence we have to prove that yesterday is over. And the rules that entrepreneurs and businesses follow to get here are not the same rules that will take them to 2015 and beyond.
1. Unity Trump Utility.
People from all over the world don’t come to Apple the night before the new release because of the patch note or the long list of new features.
They come to unite themselves with some idea, purpose or commitment that is more than where they are now. Because that new release isn’t just about a more user-friendly user experience, higher quality cameras, or smoother new icons: it’s all about where That Has the power to take someone.
Usually people want to integrate with your business for three reasons: they believe that you can promote them, they believe that you can With Remind them, or you remind them that they once were.
Because of this, your business is not just about utilities — functionality and features যা what you do or create. It’s about the possibilities of what you bring into someone’s life.
When you align yourself you do Really Do it for someone, you draw the most beautiful picture of the real value of your business.
2. Quality isn‘Enough t
There are qualifications for having systems and processes that improve the performance of your team and those you influence. There is an honor to use premium quality products and tools that ultimately lead to an above-average experience. There is something to be said for the high quality of production.
But the fact that a brand is nothing more than quality is not enough.
Because one of the purposes of quality production is to focus on production and products. It misses the single most important element of any business: authentic, true connection with it People
The most influential element of any business is the connection that insiders have with each other and how well those same people connect with outsiders. If one looks at the blue screen forever and keeps moving mechanical parts, then a connection between what you think is important becomes disconnected vs. what is actually important.
Keep your eyes on the people who are watching you. And if you have questions about where to go next and how to respond, ask the most insightful six-word question so far: How do you feel about it?
3. Buzz does not do alone‘Things don’t happen.
There is a difference between humming and conversation. Yet often, entrepreneurs and businesses unwittingly believe they need to be viral or gain traction or influence in their market.
Lightning alone is exactly what it sounds like: noise. It’s just as effective as a buzzing bee making a sound as it flies past your ear. You hear that there is a bee nearby, so you go find it. And once you see it, you see it (or kill it).
And it’s all over.
The non-fiction equivalent is when a business hires a PR firm to ‘spread the word’ and creates opportunities for people to hear about what they are doing and see what they look like.
But what if the purpose is to actually do more than create buzz and create something for people that is really significant – without hype?
Instead of buzzing, you get conversations. And with the conversation, you get the connection. And with the connection, you get the action.
4. Innovation is becoming a norm.
There is a difference between doing what is important in life and doing business Assumed Matter
The most influential businesses and their leaders know this one simple fact: innovation is about innovation, not convention.
Entrepreneurs who want to be like you and brands that you think are inspiring point to the window and say, “We want to be like them when we grow up.” Instead, they looked out the window, squinted really tightly, and said, “See? Has anyone ever been there before?”
These entrepreneurs and brands have ambitions to go somewhere new because they are not Assumed Innovative and they Should Looking for new and good things. They have ambitions because they have a real, genuine desire to do something better for people.
And the most innovative ideas are not the invention of something completely new that was never thought of. They discover a better, higher, easier, cheaper, stronger, brighter experience.
Timothy Fry is an entrepreneur, growth consultant and thinker. He is the co-owner of Tampa-based real estate brokerage and luxury property branding agency, Norman & Page, and the lead director of Rebranding and Strategic Change Consultant, Fry & Co. He is interested in individuals and organizations that want more than just being good enough: they want to be the best they can be. His songs have appeared on the International Business Times, Business News Daily, Under 30 CEO, YFS Magazine, American Express Open, Lifehack and multiple personal development outlets. In his blog at www.timfrie.com, Timothy writes candidly about life and business growth, entrepreneurship, strategy and truth.
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