The 3 post-epidemic industries are coming back better than before

The Kovid-19 and later restrictions have taken many by surprise. Most people have not predicted a global epidemic in their lifetime. The global economy, like real transactions, is dependent on people-to-people communication and relationship building, changing instantly. Leaving some pivoting and others behind, the response to the sea of ​​change was not uniform across all industries.

Some sectors and businesses, such as healthcare and supermarkets, have struggled to meet demand. Other industries, such as travel, education and restaurants, faced floating challenges in the wake of the new public health ordinance.

Throughout the epidemic, most economic sector organizations had to adjust based on more than just government restrictions. Employees and consumers have shifted their priorities. Technology has become a catalyst for reaching people from afar.

Since vaccines have made it possible to think of a new norm, the technology remains a significant catalyst for subsequent epidemic innovations. Technology in particular has supported the rapid recovery of three different industries:

1. Remote healthcare

Access to healthcare services becomes even more challenging during epidemics. Hospital emergency rooms, emergency care clinics and medical offices had to manage the arrival of COVID-19-infected patients. Some areas did not have the capacity to hold ICU rooms. Managing people infected with COVID-19 and treating patients with other diseases puts additional strain on the healthcare system.

Regular care appointments have been postponed due to government restrictions. Including dental cleaning and annual wellness check. Personal visits suddenly become difficult, if not impossible, to find. Even so, owning one is still beyond the reach of the average person. Birth control, Diagnostic tests, and counseling. As a result, remote healthcare and telehealth services have increased.

That’s what the CBIsights survey found 18% are doctors The United States is reported to be treating patients remotely in 2018. This number increased to 48% during COVID-19. Out of necessity, people are now virtually more open to access their healthcare. About 60% of U.S. consumers say they will try telehealth services now.

Consumer goodwill, simplification of government privacy regulations and trials of government agencies related to virtual healthcare will encourage the post-epidemic industry. Contract tracing apps, remote diagnostics, virtual counseling and support groups and online fitness epidemics are on the rise. Changes in the use of technology to care for the elderly will sustain this demand. Remote medical services make it possible for older adults to stay at home instead of relying on support centers.

According to a report by Grand View Research, telehealth services are expected to grow at a faster rate. 22.4% In the next seven years. The market size of the industry is expected to be $ 298.9 billion by 2028 The drivers of this growth are expected to be technological advances, including remote health monitoring

2. E-commerce

With social distance and the concern of infecting COVID-19 in public spaces, online shopping has increased dramatically. Low operating hours, local supply shortages and store closures were also responsible for the growth of e-commerce.

The uncertainty of the epidemic has created panic over the supply of clean supplies, food and necessities. Online grocery shopping and delivery services have begun, and the activity of well-known online retailers, such as Amazon, has increased.

Demand for this specialty has grown significantly as a result of recent corporate scandals. In order to maintain order, many traditional retailers begin to rely more on technology. Automated completion centers that use robotics can quickly prepare and deliver packages. Technology that reduces physical proximity between automation and robotics workers. Also, automation and virtual and augmented reality serve better remote customers.

It is expected that the epidemic will accelerate the popularity of ordering groceries and other essentials online. While consumers will return to the brick-and-mortar experience for some products, such as furniture, others will remain virtual. E-commerce sales in the United States are projected to grow 13.7% to $ 908.73 billion in 2021. eMarketer.

3. Cyber ​​security

For many organizations, cyber security was already a high focus and an area of ​​concern. The growing reliance on online technology combined with the rise of data breaches makes stricter, evolving security protocols essential. The epidemic has led to more remote work, virtual events, email and digital marketing, and the use of consumer apps and websites.

This means that a lot of data is going backwards between systems and networks Employees are accessing internal resources from home and VPN connection Cloud-based services involving partnerships with vendors may call for more monitoring and protection of sensitive information. Consumer privacy is a more common concern, mainly due to scams, surveillance technology and the rise of online exchanges.

Cyber ​​attacks increased during COVID-19, as did phishing scams and fraudulent unemployment claims. Fake websites, texts and emails requesting personal information associated with stimulus checks and waiting lists of COVID-19 vaccines are common.

Impostor scams where people claim to represent government agencies providing epidemic relief have also targeted consumers. As long as cybercriminals can access data, including email addresses and phone numbers, scams will continue to occur.

This may be due to the fact that cyber security spending by companies reached $ 11.4 billion in 2020, an increase of 50% over two years ago. That cost won’t decrease, especially since remote and hybrid work is integrated into the workplace. Companies will probably invest in technology related to cyber security, training and security protocols. According to analysts, the global cyber security market will rise $ 245 billion For the next few years.

The latest thought

Changes in the world and the economy during the epidemic have created challenges for people to feel safe. Change in the way people access essential services and products would not have happened without technology.

Consumer behavior associated with healthcare, shopping, and work, which is primarily mandatory by public health restrictions, is likely to remain here. Industries associated with technology, such as telehealth, e-commerce and cybersecurity, benefit the most during post-epidemic recovery.

How To Scale Your Business – Breaking Some Industry Rules

One of the best ways to scale your business is to start breaking down. I mean, the rules.

Although there are rules for a reason, are you following something that is not serving your business?

The key to success in marketing and sales is to constantly ask yourself, “What if I try another way?”

Every industry and business has rules. And we often blindly comply with them.

Don’t comply. Contempt!

Look at me starting a revolution and breaking your business. There are key aspects that most companies base on and build on from their brand. Although the best insight I can give when it comes to these is to be different. Really different. So different you’re breaking the rules in your industry.

Great offers require different marketing.

Now here’s the confusing part. Do things that don’t scale – because no one else will. You need to see how you can scale your offer differently from others in your industry and truly serve your clients.

Before you begin your grand plans, press the refresh button and take a few minutes to answer the following:

  • Who are you
  • Who is your customer?
  • What is your purpose?
  • What is your product?
  • How do you get there – what’s the system?
  • Is your team ready?

Now, try this step-by-step practice to start scaling your small business:

  1. Ask yourself, “What if you are not concerned about scalability? If the inability to scale something is just an art myth, and you can actually grow your business? What will you offer, or how will you deliver your offer differently?” What if you just do something that can’t be scaled up in your industry and fill in the blanks with raw effort? That might just be your secret sauce.
  2. Ask yourself who benefits from the products or services you provide. Outside of your customers, the food chain includes vendors, suppliers, contractors and more. Record all other people involved in the creation or distribution of what you do. They are the beneficiaries. Now ask yourself, “How can they be partners anymore?”
  3. Make a list of all the things in your industry that can’t be scaled. Ask yourself what art doesn’t do because people say it can’t be done. Then pick one and actually do it.

What if you let go of conventional wisdom, or put aside the rules of the art and try something completely out of the box? When you rethink big things – what you sell and how you sell it – you can only discover your true calling.

Break a few rules. You, your business and your clients deserve it.

– Mike

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